Hi friends, Mal here. It's a strange thing to be promoting sales given the state of the world. Sometimes I wonder if I have the capacity to do the things needed to make sales during hard times, like posting during Black Friday boycott/BFCM weekend. Sometimes I wonder how a business of our size could make any sort of impactful splash in the grand scheme of things. In these times I have to remind myself that our teams livelihoods depend on this business. We are not a massive corp that can afford to pause or strike. We are not a team that has generational wealth to fall back on. So we persist to make sure that we have the resources to do what those in need are asking us to do: show up, amplify their voices, donate, contact and demand our reps for change.
If you've been around since our conception, you know that we've always seen our business as a vehicle to do shift things––shift who is seen in, and gains wealth in, the wellness space, shift corporate culture, help people feel good. And so, as BFCM weekend comes to a close, we carry on. We aren't able to compete with the millions in ad spend to grab your attention during the most congested e-commerce weekend of the year, and so we are putting on a huge promotion this coming weekend (stay tuned and sign up for our newsletter so you don't miss it!). We want to take this time to remind you that every purchase means so much to us. I think sometimes businesses forget that their customers are the most important part. We never forget that YOU are the most important factor that dictates whether or not we survive long enough to make shifts in this space. We never forget that what we create is for you, to feel good. We also know that as a business, we will never hold back from speaking up about injustices, and so even though business goes on (not as usual, but with intention and action), we remind you that as this temporary "ceasefire" in Gaza comes to an end, we still demand and fight for an actual one. Free Palestine until it's backwards.
As you continue to shop throughout the holiday season, we encourage shopping intentionally. We've curated a list of Palestinian-owned brands, as well as brands who have been vocal, directly from their business accounts (either in posting on their feed, stories, making statements, etc.) about supporting Palestine––including links for ease. We repeat, YOU are the most important part of all businesses, your money holds power whether it's $1 or $100, remember that. You determine who can grow to becoming influential in these industries. This list will continue to be updated as we see more from other brands, so feel free to bookmark and come back.
|Crescent Moon Bookstore
|For Your Viewing Pleasure
|Wear The Peace
STANDS WITH PALESTINE
Unfortunately this list is small, if anyone wants to submit a brand, please DM us @gotmulti. Please note, we would like to list brands that have vocalized their support in some way via their brand (a post, statemtent, etc.).
|Diaspora Co Spices
|Kids of Immigrants
|Maryan Nasir Zadeh
|Of Other Worlds
|Suay Sew Shop
Follow and share their content:
Contact your reps: